2 Pet 2: 1-3 NLT
But there were also false prophets in Israel, just as there will be false teachers among you. They will cleverly teach destructive heresies and even deny the Master who bought them. In this way, they will bring sudden destruction on themselves. 2 Many will follow their evil teaching and shameful immorality. And because of these teachers, the way of truth will be slandered. 3 In their greed they will make up clever lies to get hold of your money. But God condemned them long ago, and their destruction will not be delayed.
If we believe in the inerrancy and the authority of the Bible, then we have to believe that the stated real motive of the false teachers in proliferating false teaching is all about personal greed. Note the words “clever lies” in the above verses. The false teaching will be cleverly devised to sound so appealing and authoritative with the ulterior motive of getting your money.
(In other passages in the Scripture, such motive is referred to as Balaam’s error. Balaam, who for the sake of gain, would still consciously go against the will of God despite nearly being judged by the angel of the Lord and saved by his donkey. He was ultimately judged. Num 22-24; Num 31:8; 2 Pet 2:15; Jude 1:11; Rev 2:14.)
Just as the enemy masquerades as an angel of light, his servants – the false teachers – will also masquerade as servants of righteousness. 2 Cor 11:13-15. They will always speak politically correct words pandering to the itching ears of their followers. They will avoid the bluntness of the truth and speak only feel good messages. Why will they do the opposite of pronouncing hard truths and risk losing these income generators in their congregation ? John 6:60-66.